The Arizona Tourism Alliance (ATA) is an independent, non-profit organization based on unifying Arizona's many travel-related businesses. Its mission is to ensure the future growth and success of tourism through our collective efforts. ATA and its partners work throughout the year to advocate, educate and unite the tourism industry.

Since 1996, ATA continues to serve as a catalyst and a voice for the various elements of Arizona's tourism industry. It is dedicated to providing advocacy, generating awareness of the tourism industry through education and leadership, promoting the economic well being of Arizona tourism and working to increase public funding of tourism.

Tourism Industry Stands United Against Boycotts

The Arizona Tourism Alliance (ATA) and the Arizona Hotel & Lodging Association (AzHLA) are working with the Arizona Office of Tourism (AOT) and other members of the Governor's Tourism Task Force as well as industry partners to develop short and long-term strategies in anticipation of continued negative reactions to SB 1070.

Please visit our Advocacy Toolkit to view our Industry United Statement and Industry United Talking Points.

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