The Arizona Tourism Alliance (ATA) is an independent, non-profit organization based on unifying Arizona's many travel-related businesses. Its mission is to ensure the future growth and success of tourism through our collective efforts. ATA and its partners work throughout the year to advocate, educate and unite the tourism industry.

Since 1996, ATA continues to serve as a catalyst and a voice for the various elements of Arizona's tourism industry. It is dedicated to providing advocacy, generating awareness of the tourism industry through education and leadership, promoting the economic well being of Arizona tourism and working to increase public funding of tourism.

2011 Arizona Governor's Conference on Tourism

July 13 - 15, 2011

Doubletree Paradise Valley Resort

5401 North Scottsdale Road, Scottsdale

The tourism industry is a thriving source of Arizona's economy. Each year travel professionals come together to learn from tourism experts and take advantage of the latest information, products and services which enhance travel in Arizona.

The 2011 Arizona Governor's Conference begins Wednesday, July 13 with the annual Taste of Arizona reception. We continue with many valuable breakout sessions, the Arizona Governor's Awards Luncheon on Thursday and an outstanding lineup of keynote speakers to conclude the Conference on Friday, July 15.

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