The Arizona Tourism Alliance (ATA) is an independent, non-profit organization based on unifying Arizona's many travel-related businesses.  Its mission is to ensure the future growth and success of tourism through our collective efforts.  ATA and its partners work throughout the year to advocate, educate and unite the tourism industry.

Since 1996, ATA continues to serve as a catalyst and a voice for the various elements of Arizona's tourism industry. It is dedicated to providing advocacy, generating awareness of the tourism industry through education and leadership, promoting the economic well being of Arizona tourism and working to increase public funding of tourism.

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