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EducateProvides educational forums for the tourism industry, including the Governor's Conference on Tourism in partnership with various stakeholders. Meant to create and maintain an ongoing relationship with the state's university system, and when appropriate, provide educational resources to the industry. Creating awareness among the social, public and private sectors of Arizona's economy is central to the mission of the ATA. In collaboration with the Arizona Office of Tourism, this program is the primary method of outreach the ATA will utilize to increase awareness, develop additional tourism advocates and reinforce tourism as Arizona's second largest industry across the state. A new presentation and speaking program is in place and ATA will make presentations to key organizations across the state. |
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